In an exciting new trend for game enthusiasts, nhow Berlin, one of the legendary nhow hotels, opened a special gaming studio in association with SK Gaming, a renowned German esports brand. The high-tech building is tailored to esports teams and content creators, representing a benchmark in gaming's intersection with hospitality.
The nhow Gaming Studio measures an impressive 71 square meters, designed specifically for streamers, esports professionals, and their agents. One of the biggest attractions in the complex is five premium gaming stations, a coaching station, and office space, enabling teams to conduct training sessions and boot camps prior to major events. With high-performance PCs and robust high-speed internet connections, the studio promises to provide the best conceivable environment for all gaming needs. Also, the ergonomic gaming chairs provided by gaming chair brand Noblechairs provide comfort that is required for prolonged periods of practice and sessions of strategy. Christian Friedrich, Senior Commercial Director of Minor Hotels Europe and Americas, was upbeat on the opening, stating, "With the new nhow Gaming Studio, we are making the next step in positioning our hotels as the go-to destination for streamers, content creators, and professional esports teams." The development is certainly a reflection of how gaming is now viewed as being more than a pastime activity but also as a legitimate career that warrants specially designed workspaces. In the future, nhow has high ambitions. By mid-2026, nhow intends to equip all nhow hotels in Northern Europe with bespoke gaming facilities, such that tourists in the gaming industry experience an ideal combination of hospitality and professional readiness wherever they go. This co-operation with SK Gaming is not a one-off; it is a reinforcement of the already forged partnership earlier in January 2023. They have jointly driven projects incorporating the amenities of the hotel, further entrenching the fusion of gaming culture and city hospitality. The nhow move is well-timed, especially considering the events lined up for Germany in 2025. The BLAST R6 Fall Major will be hosted in Munich while Hamburg will be hosting The International, the most respected tournament in Dota 2. This is a sign that the esports market in Germany is poised to experience massive growth. With facilities such as the nhow Gaming Studio, which are specifically tailored for professional use, teams can optimize their preparation time in the comfort of an adequately equipped setting. The trend of hotels creating specific sections for esports is gaining momentum, with additional venues jumping into the mix. The Radisson Hotel Group's Esports Ready initiative is something which nhow's approach follows, offering quick internet connectivity and high-quality training rooms. With hotels competing to capture the esports industry, multiple partnerships continue to emerge; just recently, THE PLAZA joined forces with Hanwha Life Esports, and Marriott Bonvoy renewed its partnership with the League of Legends European Championship (LEC). As gaming moves from a mere source of amusement to a full-fledged career path, it is heartening to witness the hospitality industry catch up. With forward-thinking venues such as the nhow Gaming Studio, the prospects for gamers looking to mesh ambition with luxury are rosy. For training, streaming, or building connections, the cross-pollination between hotels and esports is a double victory for both industries, breaking new ground and making possibilities like never before.